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So how do you navigate a world filled with it? Why We Get Fat author Gary Taubes has some insight. His new book, The Case Against Sugar,ย is a deep dive into what having a sweet tooth has done to American society. (Spoiler alert: itโs not good.) Taubes has been researching sugar for yearsโfrom all sides.
Here he reveals what everyone should know going about sugar inย 2017โand beyond.
In September 2016, the New York Times published a jaw-dropping articleย revealing that in the 1960s, the sugar industry paid Harvard researchers to say that, really, sugar isnโt all that bad for youโitโs fat thatโs the problem. This study set the agenda for decades of public health policy (not to mention the rise of the fat-free food trend) that followed.
This was not news to Taubes, who had helped fund a grant for the research that uncovered this shocking discovery. โWhen British researchers and influential nutritionists started saying that sugar was the problem, the sugar industry recruited researchers to [turn the focus back on] fat,โ he explains.
Taubes says it isnโt unusualโor even necessarily badโfor scientists to do studies paid for by food and beverage manufacturers. The big difference: Now they must include a disclosure, so keep an eye out and takeย anything that sounds shady with a grain of salt.
Case in point:ย A pro-sugar study just came out, but it was funded byย multinational food and agrochemical companies including Coca-Cola, General Mills, Hersheyโs, Kelloggโs, Kraft Foods, and Monsanto, according to the New York Times.
Withย more and more people optingย toย cut out sugar,ย the focus for many researchers has shifted toย howย it can be doneโafter all, the white stuff is pretty addictive. โOne revelation I had while writing my book is that for most people, life is hard and we need something to make us feel good. The reason why sugar saturated the world is because it [does just that],โ says Taubes. โWeโve demonized tobacco, alcohol, and cigarettesโwhich also make us feel goodโand then people like me come along and say that sugar is bad also.โ
Somethingโs gotta give, right? Taubes points out that the big question becomes, how do you get pleasure from food without sugar? One place he says to look: healthy fats, which also make the body feel good. But searchingย for a sugar replacement has its own issues.
If youโre reading this thinking, โSure, I can cut sugar, no problem! I still have agave, honey, steviaโฆโ thereโs something you should know. (Feel free to sigh heavily here.) Taubes says sugar substitutes have their own problems. Agave, for example, has more fructose than sugar, which is bad news for the liver. (Scientific research doesnโt come down as hard on stevia, honey, and monk fruitโat least, not yet.)
โIf people canโt give up sugar unless they consume artificial sweeteners instead, then I think the artificial sweeteners are almost assuredly healthier,โ Taubes says. โBut ideally, you get rid of your sweet tooth.โ
Okay, so this one isnโt a rule per se, but itโs some hugely encouraging news. Taubes is intimately familiar with Americaโs history with sugar and is happy to report that things are looking up. โWe are winning the war, and the industry sees the writing on the wallโ he says. โClearly companies like PepsiCo and Coca-Cola areย trying to lower the amount of sugar in their productsย and diversifying their product lines so they arenโt so dependent on sugar-rich products. Iโd be very surprised if, 20 years from now, our sugar consumption as a population hasnโt come down by 50 percent.โ
Why is this good news for you? It means more healthy optionsโwhich makes living by the rules a lot easier.