Recently, Josh sat down with Taste Radio editor Ray Latif to chat about how he got EBOOST to where it is today. From Josh starting in music marketing, including a partnership with hip-hop and fashion mogul Sean “P. Diddy” Combs, to beverage entrepreneurship with energy platform brand EBOOST. He shares why he initially focused on non-traditional retail and how he landed a joint venture with AriZona Beverage Co. to produce and distribute the product.
Plus, Josh openly admits he’s made some big mistakes but that is not to say that EBOOST hasn’t seen its share of victories, including earning national distribution at 7-Eleven for its energy shots, announcing a highly publicized partnership with fitness celebrity Jillian Michaels, landing a spot on Oprah Winfrey’s coveted “List of Favorite Things”, and earning the title “Best New Product of 2019” for SUPER FUEL by Bevnet.
“When someone says ‘you can’t do it’ or ‘I dare you to do it,’ to me it’s ‘of course I can, and I will through perseverance and grit,’”
“The thing that kept me going is that I truly loved the product. In my heart of hearts, I knew we had a great product and a great brand.”
To learn more about the journey for Josh and EBOOST, as well as some surprising discussions about wanting to be asked to step down from the CEO position, a 7-11 flop, rebranding EBOOST, and how hotels and gyms were important in EBOOST’s success, check out the full interview below.