This month, ForceBrands published an article about 4 Healthy Drinks killin’ it in the market today.
You guessed right, EBOOST is on that list. EBOOST, Clean Clause, RUNA, and Cheribundi were the 4 Healthy Drinks that ForceBrands shared on May 8th 2019 on their website. They touched on where the energy drink market has been and where it is today. Here is what the article had to say about the energy drink market and EBOOST.
In 2016, the global energy drink market was valued at $43 billion. The rapid growth of this beverage sector is largely attributed to busier lifestyles that have forced consumers to rely on caffeine and other stimulants to get them through their hectic days. Nearly 40 percent of the female market and 60 percent of the male market reported being addicted to energy drinks.
However, as consumers become more health conscious, they’ve begun to shy away from traditional energy drinks. Consumers are more inclined to opt for clean energy drinks with more natural ingredients.
In 2007, Josh Taekman owned a marketing company called BUZZTONE. His hectic lifestyle left him in need of a healthy, clean energy product that contained the essential vitamins and minerals needed for focus and hydration. Unable to find one that lived up to his standards and fit his needs, he decided to produce his own, EBOOST, alongside his friend John McDonald.
The brand offers everything from a powder (similar in structure to Airborne or Emergen-C) to protein powder to a recently-released carbonated beverage called SUPER FUEL. In 2017, EBOOST went through a rebrand, which included expanding the team beyond the founders to a small group of superstars. Focused on empowering others to be their best and to increase their overall well-being, the small but mighty EBOOST team is currently focused on expanding their product line into a batch of hemp-based products.