“SodaStream International Ltd. (NASDAQ: SODA), the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, today announced a strategic agreement to license EBOOST flavors andproprietary energy blends exclusively for use with SodaStream home soda makers.
“Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio,” stated Daniel Birnbaum, CEO of SodaStream. “Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices.”
“EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking,” says Jillian Michaels, EBOOST’s CEO. “I’ve always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home.”
EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of zinc and vitamins C, D, B12 and B6.
The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013.”
Check out the full article here.
