EBOOST Surpasses 3,000 Doors Ahead of Expansion
Our founder and CEO, Josh Taekman recently shared with BevNet our news about our most recent expansion. Our ready to drink, all-natural energy drink, SUPER FUEL has surpassed 3,000 doors nationwide, including 1,000 accounts in New York alone.
We have built out a network of DSD and foodservice distributors to expand our brand in grocery and convenience accounts as well as airports, offices, hotels, and gyms. Among the new foodservice distributors, we have partnered with Corporate Essentials, Bluestar Vending, Champion Vending, CDC Coffee, CSS Coffee, Coremark and VISTAR.
Additionally, we have received authorizations for a number of regional convenience store chains, including Sheetz & Rutters in the Mid Atlantic, RaceTrac in the SouthEast, ampm in the Pacific, and TimeWise in Texas.
In the drug channel, we have received authorization to enter CVS this month with a 25 store test in the Northeast and plans to expand to as many as 8,000 doors later this year.
While New York remains our brand’s largest market, we are now targeting Florida as a key growth region through our distribution partnership with AriZona Beverages.
Additionally, in the grocery and natural and specialty channels, EBOOST has also expanded our presence in Sprouts as well as adding Gelson’s and Fresh Thyme.
Although the COVID-19 pandemic has had a negative impact on our on-premise strategy, we have seen a surge in eCommerce sales during the outbreak and has not slowed its expansion. We are extremely grateful for that and are proud to be able to help with overall health & wellness support during a time like this.
We are obviously disrupted with the corporate channels and gyms but our DTC & Amazon [business] has had a big surge and over the last two weeks. We have won some major national distribution in key accounts. Our up and down the street sales continue to grow and at higher velocities. Ironically, consumers are looking for products that are healthy… which is part of our key attributes and plays in our favor.”Taekman