We certainly like to share a lot of information in this space, but don’t focus on ourselves all too often. We are changing that today, by sharing with you all a little bit more about EBOOST. This will be a three-part series with today’s focus on how EBOOST was founded.
EBOOST’s founder, Josh Taekman sat down with ForceBrands to share more about the company. Here is what he had to say –
How did EBOOST start?
Josh used to own a Marketing Agency called BUZZTONE. It was during that time that he was introduced to a guy named Mel Rich who was a bit of a legend in the supplements space. Mel wanted Josh’s help to market a line of supplements to the urban marketplace because of his previous experience working in the music industry at Bad Boy Entertainment as VP of Marketing. The packaging and products Mel was proposing were not aligned with what would resonate with the urban market, so Josh recommended they do a joint venture with rapper 50 Cent and create a line of products called G-Unit Nutrition (shakes, bars, protein powders, pre-workout nutrition, etc.). Josh was able to get 50 and his manager on board and excited about this new venture and opportunity. Unfortunately, 50 didn’t make the final meeting that was scheduled prior to leaving for his European tour so the deal didn’t get executed.
Fast forward to 2007 when Josh was having lunch with his good friend John McDonald and discussing the challenges of getting to the 1-yard line in what would have been a totally unique partnership in the $20 billion supplement space. The power and influence of 50 and G-Unit at that moment in time would have helped scale the business in record time. John and Josh talked about the void in the marketplace of healthy, clean energy products they would personally take every day. There was Berocca from Europe, Emergen-C, and even Airborne to some degree. But none of them gave you real energy or a heavy dose of essential vitamins and minerals for focus and hydration. So they selfishly wanted to create a product that served their hard-charging daily lives — something that would make them feel great and do more all the while being clean and natural.
The idea for EBOOST was born.