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Has The Boutique Bubble Burst? Future Fitness Is A Blast From The Past

January 30, 2018

Author: Elizabeth Inglese / Source: mindbodygreen

In 2013 ClassPass ushered in the age of boutique fitness. The movement world was frenzied over the small, trendy outposts offering targeted classes at upward of $40 a pop. While many devotees still flock to the Pure Barres of the world, increasingly, we’re seeing a shift away from high-price, hyper-focused studios and toward something entirely more low-key. Those still boutiqueing are using ClassPass to access meditation, restorative, and recovery classes—the largest growing categories of their offerings. And some are questioning if the start-up is heading toward a bust. We’re seeing a renewed desire among fitness folks to use their free time to strengthen not only their bodies but their relationships, and to do that as often as possible in the great outdoors. mindbodygreen’s 2017 reader survey found that among our readers, gym memberships have declined, while yoga, meditation, and outdoor activities came in as readers’ top 3 favorite form of fitness. We’re calling it: In 2018 we’ll see a rise in inclusive, low-maintenance movement.

Joyful, accessible, and community-oriented, it’s right in line with what we’re seeing in our 2018 Wellness Trends, a reordering of wellness that places others and the planet ahead of the self. Think YMCA, park basketball courts, and public pools. There’s a sense…

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