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The cool thing about EBoost
By Melissa Magsaysay, Times Staff Writer
June 6, 2007
When Americans discovered the vitamin supplement Berocca, it was strictly de rigueur for a certain young jet-setting crowd.
Contraband (of a sort), it could be purchased only in Europe and carried with it its own worldly cachet. Of course it helped too that it had the buzz as being a quick-fix hangover cure. The only thing close to it on these shores was Airborne for immunity and Emergen-C for a jolt of vitamins. Hardly prescriptions for chic.
Now, with the arrival of homegrown EBoost, you don’t have to hit a London pharmacy for your daily dose of prophylactic hipness. The just-add-water supplement effervesces into a Tang-like cocktail that is said to increase energy, support your immune system and increase mental alertness, and for anyone who finds a late-night party blurring into a morning meeting, it just might do the trick.